Connected Consumer

What is the Connected Consumer?

The rise of smartphones has given consumers globally unprecedented access and choice when it comes to shopping. Digital-native millennials are also reaching their peak spending years, while older, wealthier generations are also increasingly connected and comfortable shopping online.

What does the Connected Consumer mean for investors?

Traditional businesses are reaching a crunch point where they must adapt to the digital age or be disrupted by more digitally-savvy firms. Retailers are rapidly adapting to the needs of these connected consumers to make shopping quicker, easier and more personalised. We believe this represents a significant structural opportunity for investors seeking long-term growth.

Equity Investing's new reality


The Evolving Economy

12 February 2019

How do dating apps make money?

Online dating is now widely, and increasingly, accessible thanks to the adoption of smartphones, and those in the market for romance can now easily search for potential partners using a variety of cr ...

The Evolving Economy

10 December 2018

Online’s unstoppable march into the future

As clicks overtake bricks in consumers’ shopping habits, investors join AXA Investment Managers’ Jeremy Gleeson, portfolio manager of the AXA FW Framlington Digital Economy strategy to assess how to ...

The Evolving Economy

12 June 2018

Five unexpected stocks driving the automotive industry

The automotive industry is rapidly evolving from a select group of manufacturers to a broad ecosystem of innovative companies and technologies as electric, autonomous and intelligent cars become a re ...

The Evolving Economy

16 March 2018

When does innovation become investable?

Today, companies stand on the frontier of enormous technological innovation, but it can be challenging for equity investors to determine which technologies will lead to positive long-term investment ...

The Evolving Economy

22 February 2018

How is automation impacting consumer behaviour?

How is automation influencing consumer behaviour? Jeremy Gleeson and Tom Riley shed some light on this long-term trend.


22 November 2017

Cyber Monday

Cyber Monday evolved as the digital equivalent of US shopping holiday 'Black Friday', as retailers encouraged people to shop online. Discover 4 reasons why online sale are surging.

Discover more of the Evolving Economy

The Evolving Economy at AXA Investment Managers

  • Established thematic investor

    30-year track record of thematic investing and product innovation

  • Innovative research structure

    Collaborative research structure to prioritise Evolving Economy exposure over traditional geographic and sector information

  • Deep insight to performance drivers

    Our proprietary thematic exposure database quantifies Evolving Economy exposure across a universe of c.11,000 companies*

  • Active, long-term approach

    We distinguish between short-term investment hype and investment reality by focusing on long-term commercial viability.

  1. Global Online Consumer Report, KPMG International 2017

*Ageing & Lifestyle - US Department  of Commerce, latest data available as of March 2018
*Automation - IFR World Robotics Report 2017, latest available data as of March 2018.
*CleanTech - Financier Worldwide, “Investing in the clean technology revolution”, January 2016
*Transitioning Societies - UN, correct as at March 2018
*Performance Drivers - AXA IM, correct as at 29 December 2017

Not for Retail distribution: This document is intended exclusively for Professional, Institutional, Qualified or Wholesale Clients / Investors only, as defined by applicable local laws and regulation. Circulation must be restricted accordingly.

This promotional communication does not constitute on the part of AXA Investment Managers a solicitation or investment, legal or tax advice. This material does not contain sufficient information to support an investment decision.

Due to its simplification, this document is partial and opinions, estimates and forecasts herein are subjective and subject to change without notice. There is no guarantee forecasts made will come to pass. Data, figures, declarations, analysis, predictions and other information in this document is provided based on our state of knowledge at the time of creation of this document. Whilst every care is taken, no representation or warranty (including liability towards third parties), express or implied, is made as to the accuracy, reliability or completeness of the information contained herein. Reliance upon information in this material is at the sole discretion of the recipient. This material does not contain sufficient information to support an investment decision.

Issued in the UK by AXA Investment Managers UK Limited, which is authorised and regulated by the Financial Conduct Authority in the UK. Registered in England and Wales No: 01431068. Registered Office: 7 Newgate Street, London EC1A 7NX.

In other jurisdictions, this document is issued by AXA Investment Managers SA’s affiliates in those countries.