Our values
To succeed as a business and deliver on our goals, we need a strong culture built on a foundation of common values that are demonstrated through our everyday behaviours. Together, we all play an important role in creating a culture of inclusion, innovation and trust, by living our shared values of Courage, One AXA, Customer First & Integrity. Ultimately, these values will enable us to achieve our purpose to empower people to live a better life.

CUSTOMER FIRST
All our thinking starts with the customer – we always consider the way our customers live today and tomorrow so that we continue to be relevant and impactful.
INTEGRITY
We are guided by strong moral principles, trusting our internal judgment to do the right thing for our customers, employees, stakeholders and partners.
COURAGE
We speak our mind and act to make things happen. We push the boundaries of what is possible and take bold actions to find new ways to be valuable.
ONE AXA
We are stronger when collaborating and acting as one team. Being together and being different with the same goal makes us better.