Our values

To succeed as a business and deliver on our goals, we need a strong culture built on a foundation of common values that are demonstrated through our everyday behaviours. Together, we all play an important role in creating a culture of inclusion, innovation and trust, by living our shared values of Courage, One AXA, Customer First & Integrity. Ultimately, these values will enable us to achieve our purpose to empower people to live a better life.

 CUSTOMER FIRST

All our thinking starts with the customer – we always consider the way our customers live today and tomorrow so that we continue to be relevant and impactful.

 
 INTEGRITY

We are guided by strong moral principles, trusting our internal judgment to do the right thing for our customers, employees, stakeholders and partners.

 
 COURAGE

We speak our mind and act to make things happen. We push the boundaries of what is possible and take bold actions to find new ways to be valuable.

 ONE AXA

We are stronger when collaborating and acting as one team. Being together and being different with the same goal makes us better.