AXA IM along with 20 of Britain’s leading savings and investment firms have been involved with KickStart Money, an initiative that supports, and calls for effective financial education to become a compulsory element of the national primary school curriculum. Together, the organisation sets out to proactively transform the long-term savings behaviours of the next generation, so they can become more informed consumers, savvy spenders and mindful spenders.
The programme aims to make finance fun for school children. It involves learning sessions, run by MyBnk staff, and with the support of AXA IM employees, who can support and interact with the children during the activities.