DREAMS: Empowering millennials to invest for their dreams
We’re always on the look-out for ways to make investing easier for both our clients and future generations. Our partnership with fintech start-up Dreams aims to do just that. Dreams recognised in 2016 that, unlike generations before them, young people are not incentivised enough to save or invest money. By appealing to the emotional decision-making part of our brain, Dreams seeks to tackle this intergenerational savings and investing gap. Currently available in Sweden and Norway, we are working to bring Dreams to savers and budding investors in Germany. Our partnership is shaping how users protect and grow their wealth, regardless of their individual financial goals.
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Our FinTech strategy aims to capture the performance of the expanding global fintech market.
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Press release
AXA IM and Dreams enter into a European partnership, empowering millennials to save and invest towards their goals.
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