Our Brand

At the start of 2010, AXA Investment Managers (AXA IM) were pleased to launch our new brand signature – “AXA Investment Managers / redefining investment solutions”.

Our brand has continued to evolve over the last few years, and the brand signature encapsulates what we stand for as an organisation – that our ambition is to both provide investment solutions, but also redefine them. This reflects our desire to offer our clients a transparent approach which inspires confidence and trust; the best-in-class risk management to optimise their portfolios; and strengthen our investment platforms, and the underlying performance of our products. This is reinforced by our multi-expert business model, which capitalises on the specialisation, global reach and strong track record of its integrated expertises. The brand boasts three core assets:

- The brand reflects our alignment with our parent – AXA Group – it acts as a constant reminder of the strength of the win-win development model we share with the Group, which has helped to protect us from unprecedented market volatility over recent years.

- Our brand embodies our value proposition for our clients – we are dedicated to providing a transparent approach which inspires confidence and trust; and investment solutions which are convincing because they are supported by robust asset-class specific expertises.

- Our organisational structure has continued to evolve to ensure that our brand and structure are consistent.  By creating and maintaining synergies between our proposition and our internal organisation, we are able to continue to strive to meet – and exceed – the needs of our clients.